Although in 2011, "five" big development in the context, but from the beginning of the coatings industry is facing a difficult business environment, all the paint companies saddled with weak market demand, competition, operating costs triple pressure. Went to the annual "Golden September and Silver ten", because the state of market regulation, leading to the property market has been in a depressed state, home, building materials and other downstream industries are stagnant affected. Large business has become an annual holiday sales seasonPVC windows , known as the home industry "Golden September and Silver October," said the renovation season is also accompanied by the advent of the National Day, which for the supermarkets, building materials, paint, furniture and decoration companies to flex its muscles to provide a perfect opportunity. However, faced with weak demand, the prevalence of counterfeit products, increasingly competitive market situation, how to paint a good grasp of business. "Golden September and Silver October," season it? I believe that good products and services at the same time, false against criminals can not be ignored.
Market downturn is not optimistic
As the national policy continued to tighten, the upstream face winter real estate market, home building materials market in the first half on the very poor from the beginning of the year. Despite the Ching Ming Festival, May Day, Dragon Boat Festival a lot of home building materials business launch promotional activities, but the overall market sales are still far from ideal. Relevant to industry sources, domestic markets are relatively light this year. Several large sales during the first half, taking the amount is still relatively normal, aluminum windows but after the promotion, sales decline faster. It is understood that the business was launched in the past as long as the holiday promotions, sales are good, but this is not the case.
Ou Wei person in charge of building materials, the situation in the face of the current market downturn, the difficult is inevitable. In the difficult operating conditions, changes in paint business is a must. To the season, before the major paint companies have also started the prelude of investment, the fierce war to snatch the channel resources staged at this time, brand promotion, product selling innovation, changes in marketing ideas, etc. will also become a new major paint companies round action. The shift key marketing ideas, how close to the consumer, how to tap the potential demand of consumers, how to build the brand and service than rivals do, while the "faster, better, more."
Imperative to combat fraud
Beijing Fangshan doudian a paint manufacturing counterfeit dens have been punished, has aroused widespread concern. Part of the building materials business selling fake paint, painters paint decoration transfer package to use fake, fake paint producers to provide a hotbed breeding, these gray areas to hide in the market, all the criminals are exposed. Paint fraud rampant phenomenon, has become one-stop family business system sales, had to make social, business, consumers pay attention to.
Paint counterfeiters power source is profiteering, simple workshop, the use of substandard raw materials, manufactured products put into the empty bucket of paint, paste, brand name, you can sell tens to hundreds of dollars. These improper profits generated are based on the cost of the health of consumers, there is no demand-pull market leading source of fraud, there would be rampant plague of counterfeit consumer paint. If there is no demand, there would be counterfeiters seek profits, there would be no fake paint workshop production, so the end of the market supervision is equally important. Supervision of relevant departments in the enterprise at the same time, the market should focus on monitoring the terminal.
To ensure quality service is king
The face of large-scale promotional holidays, many consumers have expressed the desire to get preferential treatment in the same time to ensure product quality, it is the only truly affordable. Although businesses are gearing up, preparing for, but more rational consumers, business promotion is not the only way to seize the market. Consumer paint products in addition to attention to the margin of preference, more emphasis on the quality of home improvement projects, process and material standards of environmental performance. Therefore, the industry believes that the "Golden September and Silver October," Battle of the season still to be renovated to create a quality-based paint.
The industry believes that this year's deserted home building materials market, the main problem is lack of consumer confidence for the real estate market.