Depth is the essence of marketing model based on the floor for the enterprise marketing value chain system coordinate efficiency of competitive advantage over, stresses on the enterprise in the regional market and core distributor, excellent terminals, users and other logistics, service and other stakeholders marketing value chain construction, enterprise use of their comprehensive ability gradually established channels leadership, take on the marketing chain construction, and coordination, leadership and service management functions. This requires enterprise on one hand we must integrate itself in the value chain of research and development, production, marketing, service and so on each link resources and achieve the former, PVC windows backstage collaborative response of the need to be competitive integrated operation, and constantly to consolidate and strengthen the leading status; On the other hand, to improve the comprehensive management ability channels, leading the channel members at all levels effectively corporately run in the competition for the key link of advantages and to increase cooperation the interests of all parties, obtained the recognition and support of the members.
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